An inconvenient truth about sales:
Sales is not about value. Sales is about belief in value.
Value cannot be known until after the sale.
Without certainty about product value, Buyers MUST buy based on:
-(1) Their perspectives, feelings and beliefs about
-(2) What Seller represents about themselves in the market (directly or indirectly)
Your message is a powerful opportunity – but only if it's tailored to your Buyer's point of view.
Content is king.
